Visit Reykjavík is the official tourism organization for the Reykjavik greater city area. It was established in 2023 by six municipalities and the tourism industry. Visit Reykjavík promotes and develops the whole destination in a sustainable way, with a focus on increasing economic activity. Through collaboration with partners in the tourism, transportation, and cultural sectors, Visit Reykjavík continues to enhance the visitor experience and showcase all that Reykjavík has to offer.
