Founded in the year 1998 in Reykjavík, 12 Tónar was well received by music lovers from the start.
The shop quickly became a meeting point for musicians like Björk, Sigur Rós, múm, and the core of classical composers and performers.
Today the 12 Tónar shop is known as a friendly place where you can sit down, listen to a wide selection of music on two floors, enjoy free espresso or tea, read magazines and relax. Fridays are special in 12 Tónar as they often feature live music in our shop. This way the locals as well as the curious traveler can experience the most exciting sounds in town. We usually offer our guests something special to drink during concerts, something nice to end the day or start the night with. In 2006 the 12 Tónar shop in Reykjavik was awarded the prestigious title Shop of the Year by the City of Reykjavik.
12 Tónar is a distributor of Icelandic music and an importer and distributor for many foreign record labels. Music lovers will quickly discover that we offer a wide variety of music styles and of course we carry all the best music from Iceland. And if you drop by, make sure not to miss our selection of extremely hard to get Icelandic home made recordings. If you’re an independent artist and have a CD, don’t be afraid to drop by with it – we’ll gladly put it on our shelves.
We take great pride in the fact that 12 Tónar is also a fast growing independent record label. Our position as a record label is unique as we regularly meet with so many musicians in our shop. We are therefore in constant contact with emerging talent and the label is taking off very rapidly.
Since 2003 we have released over 50 albums from a variety of musical genres and artists. We believe that our catalogue will include the most interesting artists Iceland has to offer, for now and future references. Our releases are now being distributed in Europe through Cargo Records Germany, and a number of releases have also been licensed to territories like Japan, US, and Korea.